Tyylikirjan valikko

Tapauksen odottamattomuus tai poikkeuksellisuus lisää sen uutisarvoa. Esimerkiksi helikopteri- tai pienkoneturma on harvinaisuutensa vuoksi isompi uutinen kuin auto-onnettomuus, vaikka uhreja olisi molemmissa yhtä vähän. Luonnononnettomuudet saavat enemmän huomiota, jos ne sattuvat tavallisesti turvallisena pidetyissä paikoissa, ja politiikan tapaukset uutisoidaan suuremmin, jos niihin liittyy yllättäviä käänteitä ja draamaa.

ARVIOI YLLÄTTÄVYYTTÄ SUUREN YLEISÖN, ÄLÄ SISÄPIIRILÄISTEN, SILMIN.

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Kiinnostavuus

Journalismilla on merkitystä vain, kun se tavoittaa lukijansa...

Seuraava

Ajankohtaisuus

Asioiden uutisarvo on suurimmillaan silloin, kun ne tulevat...

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