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STT SPY lets you analyze the value of your newswire service by showing how your customers are using your content.
Choose your measures
With SPY, you use the metrics that matter to your business. We help you get started, and as your experience grows, you can customize and optimize your KPIs.
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Set up SPY tool with us
We’ll help you connect your newswire to the tool. Once connected, we’ll set up reports that tell you how your customers are using your content. From here, you can customize the reports and add new ones.
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Set up SPY tool with us
We’ll help you connect your newswire to the tool. Once connected, we’ll set up reports that tell you how your customers are using your content. From here, you can customize the reports and add new ones.
Learn from the reports
Once your data sources are connected, you can analyze your data from many different perspectives. Automated reports can be customized based on business, editorial, or management needs. Reports can be personalized and tracked via email or shared views.
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Price your services
Once you see how your content is used, you will be able to create a pricing model based on real customer needs.
Focus on what matters
The right data helps decision making. With full visibility, you are able to make informed decisions.
Choose metrics based on your business
One size does not fit all. Tailor the reports and data to your specific needs.
Notice trends in customer engagement
When a customer changes the way they use your content, you will immediately be in the know.
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Pihla Lehmusjoki
Head of Media Services, STT
Our story
A new pricing model
After being able to analyze how our customers used our content, we created an attractive pricing model for our services.
The return of customers
Being able to show our customers how they use our content is the key. With this information, they can appreciate the value of our services. This ability led to the renewal of expired contracts with a number of our customers.
A new daily planning routine
Our editorial staff starts the day by reviewing a fresh report on the success of their content. Based on this information, we plan for the day and achieve even better results.
STT SPY is the winner of European Alliance of News Agencies’ (EANA) 2018 Award for Excellence in News Agency Quality.
The service is provided by Namia, who is STT’s long-time technology and innovation partner.
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Interested? Leave your email and we will contact you.
